Having a good page authority doesn’t guarantee that your website will rank very high in Google search. However, a good Moz chart rating corresponds to a wide range of links to other sites, which indicates webpage authority. Page Authority. Through proven expertise, you build authority and trust in your field. It tells users that how strong a page is. Link Metrics Overview Panel. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. So, if your. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. Page authority (PA for short) is a site performance measurement metric developed by Moz. We wrote the blog on SEO — literally. It can be difficult. Domain authority indicates the likelihood of a website ranking on SERPs, and is calculated by the quality of a website’s backlinks. Moz Local Raise your local SEO visibility with complete local SEO management. Domain Authority, a number to determine the strength of a website, is a rating system developed by Moz. For example, in the SEMrush14-day free trial, you can only get. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. 1. Create newsworthy reports and studies. This page in the image below has an authority of 44, but the entire domain authority is 91. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Links to "deep" pages (such as product or category pages) Links containing your brand/company name. Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I. Moz Link Explorer lets you check the domain authority of any website. Page authority. It’s important to pay attention to the page authority as well. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. You may consider 30 to 60 to be good page authority. The official term and algorithmic score were invented by the good folks at Moz. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. 8. I've been looking all over the internet for a way to check Page Authority in bulk. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Over-optimization can signal manipulation to Google, and many SEOs recommend a strategy of anchor text variety for better rankings. It provides better insights into the strength of. Moz Link Explorer. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). These are the best free tools to check domain authority of any website, 1. Keyword Difficulty puts more weight on higher-ranking, more visible. Moz uses different factors to calculate this score based on a sample of links to a website or page. Explore all the free SEO tools Moz has to offer. It also helps you view the inbound link number and quantity of linking root domains each page has. The scores are between one and 100, the higher the score the greater the ranking ability. The philosophy behind it all was that when you want to see the best results. page authority and domain authority are a good measure of how good a website is (but not the only measure!). It’s created by Moz and assigns a score from 1 to 100. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. This score also ranges between 1 and 100, and is important because it is similar to DA, and affects your site’s standing. rhutchings Aug 1, 2011, 4:46 AM. Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Build More High-Authority Links. Page Authority score ranges from 1 to 100. A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Page Authority is a website scoring system developed by Moz, an industry leader in all things digital marketing analytics. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. Create Fresh Content. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. Tools: Check your PA with Link Explorer. The higher the value, the easier your site can dominate the first few pages of Google. What is DA - Domain Authority. Our SEO tool will also provide Page Authority scores for your domains. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Research broken links and find good targets. 179 Total Links. The metrics used to pertain a good authority voice is also the same with domain authority. Semrush. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). At the same time, web pages with lower authority scores may also rank high. Moz Academy Upskill and get certified with on-demand courses & certifications. Do you want your internet domain to score well and that Google also takes. . After all, this is a website that has a. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). Despite the acronym, SEO is as much about people as it is about search engines themselves. The Moz Domain Authority Checker calculates a website’s. Why Is a Good Page Authority Score Important for SEO? Page authority is of great importance. To define this metric, the SEO tool takes into account both. I left for a long time but happy to be back! 🙂 My client is a local HVAC company. This means that you can expect to see new data roughly once a month. The Moz Domain Authority Checker is a free software to check the domain authority of any website: Even though this metric is not an official ranking factor and doesn’t actually affect the SERPs, domain authority is still a good metric to pay attention to because it indicates your potential. a good hub is a page that points to many good authorities; a good authority is a page that is. How To. The only difference is that DA indicates the overall strength and PA indicates the individual page strength. Moz PA DA Authority Checker is a tool developed by Moz that provides a score for a website's authority based on a proprietary algorithm. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Moz is, of course, a widely respected authority in the world of online marketing. One of the best ways to demonstrate your authority is to show your continued interest in unearthing new information and insights. And make sure to reduce your website’s bounce rates to increase your overall site’s domain authority. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Most common SEO strategies such as quality content creation and link building are solely done with the purpose of enhancing the page authority. Page Authority. See moreDomain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. Moz Extension on Chrome. Toolkit: Moz Pro Page Optimization – Check that your whole site is optimized correctly. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Search Engine Optimization (SEO) is an integral part of a business’s digital marketing strategy, but it can sometimes be forgotten about. Some of the most popular ways to. Once you hit enter or click Analyze, you'll be taken to the Overview page. Remove spammy links (aka clean up your backlink profile) 3. MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. More often, it’s just a case of diminishing returns. Page Authority is a metric developed by MOZ that predicts a webpage's ranking potential in search engine results based on the quality and quantity of its backlinks and other factors. Google’s new page experience algorithm update further solidifies this. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. For domain the rank and trust are 5. Simply enter any URL into the search bar, and the program gives you the current Domain Authority score for your site. Read the article. Your initial review. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. The Moz Domain Authority Checker calculates a website’s DA score and. But first, let’s look at page and. Hope this answers what is Page Authority. The most practical use of this tool is to. Simply searching Google can give you some question inspiration. Just enter a domain and you can see the Domain Authority and part of the “backlink profile” for any domain. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Moz Pro also offers features like page optimization and link opportunities. It is based on dozens of factors, including the quality and quantity of inbound links. Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. Page authority checker tool was generated by Moz, a tool which notifies about the current rank of a single URL or a specific page. How can I take this research and make some sense of it to beat them in r. A product of the software engineering company Moz, domain authority. Domain Authority. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. There is a lot of great info on this simple report. A good Moz Rank score is anything between 5 and 10. I am a bit puzzled as to how the PA can be so much higher than DA. GIVES is the acronym for Domain Authority, as the name suggests is the domain authority. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Page Authority. To unlock full access and features, you’ll need to subscribe to Moz Pro. DA is a good indicator of a website’s potential for organic visibility. Moz’s Keyword Ranking tool keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result. You can search up to 10 queries every month with a free Moz account. g. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The old website is still running o. SEO stands for search engine optimization. As the creator of the DA score, they offer the ideal domain authority checker. Moz Extension on Chrome. Tools: Check your PA with Link Explorer Page Authority is based on. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs). Get free link data. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). Google indexes more than one hundred trillion web pages. The big trouble with microsites is that they inherit none of the trust, authority, ranking power, consideration, etc. New Releases Get the scoop on the latest and greatest from Moz. 1. com Page Authority 2. BuzzFeed. Moz Links API Power your SEO with our index of over 44 trillion links. PA considers unique domains linking to a page, do follow and no-follow links. Pinterest. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Domain Authority is the ranking potential of pages on that domain. What is domain rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). My competitors with trust and rank between 5. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Moz is good for competitor research. Domain Authority. Moz was the first & remains the most trusted SEO company. g. This information sheds light on the credibility of the URL and its ranking potential. the site of "Friends of Richmond park'. I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. The concept of website authority in SEO shouldn’t be confused with the. The first has a score ranging from 0 to 10. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). These indicate to search engines that your page is meeting customer needs, which. But the truth is, Domain Authority was not made so that. 2. The higher the Page Authority, the greater the potential for that individual page. We can’t all be Google or Amazon, and a “good” Brand Authority score depends a lot on your niche and your aspirations. Moz created the metric “Mozrank” to calculate the search engine optimization rating of a certain web page or a website. Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest. Keeping an eye on drops. Moz Page Authority is a grading system built by Moz. Moz Rank is one of the tools that calculate algorithms for this measurement. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. A good link should come from an internally well-linked page on a site. As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. What Is Page Authority vs. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. The truth is, there is no specific or ideal number to be considered “good. Domain authority. Both Moz and Semrush offer free and paid versions. Low scores indicate that your page may not show up high in the SERPs. 6 Domain Authority Checkers to Consider Using. . Page Authority measures is a SEO metric which measures from 1 to 100. The free bulk domain authority checker gives you a good indication of how you are stacking up with your competitors. Now, Moz’s Page Authority is probably the best measure of the strength of an individual page. Page authority (PA) is a score developed by the SEO company Moz. Case Studies Explore how Moz drives ROI with a proven track record of success. This article will discuss what constitutes a good Page Authority score and the differences between Page Authority and Domain Authority. Low authority: Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. Next the new Domain Authority incorporates spam detection. Compare US mobile and desktop down to the national and local levels. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. The more points the page scores, the higher its chances of getting high positions but only in the artificial. Let's have a better look at Page Authority. txt file is to create the file itself. How topical authority works in 2023. Here you'll see the Domain Authority, Linking Domains, Inbound Links, and Rankings Keywords. Moz vs. Instead, compress these in a program like Photoshop where you can retain control over the quality of the image. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. If so 301 redirect the poor content page to the right content page. Reddit. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Ranking works in much the same way as individual page rankings, but domain authority is more of a composite score. Improve internal linking. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. ” a DA score is based on the total links directed at a website, the quantity and quality of linking root domains, and other factors based on crawls run by Moz. It’s also a qualitative. Moz Pro is the ultimate tool for avid marketers wanting to boost their ranking, drive quality traffic, and measure their results online. By removing bad and broken links, you’ll help improve your domain ranking. DA scores range from 0 to 100. There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages. The web page which gets the maximum number of hits on your website has a higher page authority compared to the other pages on your website. Website “Authority” Checker Check the “authority” of your domain (as measured by Ahrefs). The Authority is an established site with a solid, trusted link profile and usually a good base of content. The "Spam Score" is the Moz metric that. Both metrics are essential in understanding and optimizing your website’s performance in search engine rankings. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. Think of this where a brand new domain would have a 0 domain authority and Google would have a 99 domain authority. g. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. But just because a site have good DA doesn't mean that all internal. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. Your PA score is measured on a scale of 1 to 100, with higher scores indicating. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. Compare SEO ProductsIn a nutshell, Domain Authority is a well-known SEO metric that indicates a website or a domain’s overall strength, aka ‘Authority Score’. PA is a Moz metric, and while it can be used as a good gauge of page strength and ranking potential, it is not used by search engines to determine ranking outcome. Moz Domain Authority: The Calculation Domain authority and page authority also have a mutually beneficial relationship; building more links to your individual pages will have the effect of raising your domain authority, and raising your domain authority in general will increase the page authority of your individual pages. It is not uncommon for internal pages on a site to. The price varies from $99 – $999 per month for month-to-month plans and $79 – $799 per. Link building is the process of acquiring hyperlinks from other websites to your own. This metric is calculated by a machine. ”. Now that you understand how vital a good Moz domain authority score is to boost your website’s performance, it’s time to learn how to actually improve the metric. Page authority is the score that predicts how well a page will perform on SERP. Creating your Google+ Local page for your local business is your first step to being included in Google's index. How is Moz Page Authority calculated? Moz Page Authority calculated on a 100-point, logarithmic scale where it uses different […]In fact, there are a number of services that claim to be able to predict how well a given page or site will rank in search engine results pages (SERPs). SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. When you visit a page, you will see some important data towards the top. Why does Brand Authority matter? Page Authority (PA) is a metric used to estimate how your page could be ranking relative to other pages on the same topic. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. It also helps you view the inbound link number and quantity of linking root domains each page has. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another. This metric is calculated by a machine. One thing to be aware of, Google does not look at page authority (PA) or domain authority (DA) specifically as these are Moz metrics. Page Authority can be used to. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. How Moz calculates Domain Authority. This score takes into account all of the published content. Topical authority makes sense. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Get fewer spammy links. All the other pages on the site are a Page Authority of 1, mR : 0. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. Higher scores indicate that a page has high authority and is likely to perform better in SERPs. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. Step 3. I have this happening both for page and domain. What is Page Authority? Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on a website will rank on search engine result pages (SERPs). Identify at least 6 long-form content within your website that people will love linking back to. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Similarly, Moz chart scores less indicate a poorly connected website. The bar moves with just a click of a button. When it comes to domain authority, high-quality backlinks are king. So the higher the domain authority of a website, the higher its ranking in search engines. Search engines use discrete methods to model the real world in search. E. The more pages have a good value; the more pages will be placed higher in Google. Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for! It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher. Its not a direct correlation, because page authority depends on a lot of different inputs on a page level (internal links, external links, information architecture, perceived value). Internal links are most useful for. 2. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. 2. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. Semrush ‘s explanation of the similar-sounding Authority Score. A business that just starts often has a value between 10 and 25. Below is a table for general understanding of what is a good authority score. A more valuable way where customers are earned rather than bought. DA scores are available in the following Moz tools and features: • Link Explorer“Page Authority” (PA) is a scoring system developed by the SEO company Moz that predicts how well a specific page will rank on Search Engine Result Pages (SERP). It’s tempting to think Quora has its SEO all sorted out. Let’s take a look at three on-page optimization tactics that you can use to get the right message to the right people at the right time. It’s an important factor to consider when optimizing your website for search engines. With this grading system, you will discover and have a chance in predicting the ranking which called da pa checker of a page when it appears in the search engine result pages (SERP). Step 1: Create the File. Leads: 8. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Inbound Links (backlinks) - An incoming link from a page on another website back to your own site. Moz Domain Authority, Explained. A university in your area happens to have an older page on dairy resources, but many of the links. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. While both are valuable, domain authority is more widely used. When you use the Link Explorer, you only get 10 free queries a month. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. Page Authority (PA) is a score developed and trademarked by Moz that predicts how well a given page will rank on search engines. It feels good to be BACK. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. Moz’s Link Explorer also finds lost and broken links, gives you Moz Page Authority and Domain Authority scores, and helps you find the top-performing content on your site and others. An “authority” in SEO is a term that you will see often. Type or paste the URL of the web page you want to check into the provided field. Moz Keyword Explorer. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. It's one of the least understood and least transparent aspects of great marketing, and we see. So it isn't a metric that will improve your ranking in the search engine. It's for a small city so it's odd that even with good content, a good website, solid domain authority relative to competitors, solid backlinks that we still aren't appearing. Page authority was made popular by Moz, an SEO company that created a scoring system that measures how well a specific page will rank. Your site may have thousands of broken links or millions of broken. Building high authority links is the ultimate way to increase your website’s domain authority. Depending on your objectives and the data at hand, you can make an informed. 2. Focus on using Brand Authority to benchmark. What about Page Authority? Page authority is also another metric created by Moz that determines the value of a page on the search engine results page (SERPs). Here’s an example. Higher scores indicate that a page has high authority and is likely to perform better in SERPs. Moz continuously updates the Page Authority algorithm so that the page score may fluctuate occasionally. 1. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. Page authority measures the ranking strength of specific individual pages. What is a Good DA? Websites with a lot of high-quality external links are usually close to the top of the DA scale. Page Authority (PA) is a score developed by Moz that predicts how well a specific pagewill rank on search engine result pages (SERP). A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Since Moz’s introduction of the DA score, many other domain authority scoring systems have. Also, the links you've attached will be checked thoroughly. While it's easy to change a score from 20 to 30, it's much harder to increase the PA from 70 to 80.